On June 2nd, 2020, Shenzhen Yuhongtai Foods Co. Ltd. announced the adoption of VeChain ToolChain™ technology to power their Food Traceability Platform, starting from the premium pork products by their wholly-owned subsidiary Meijiada Fresh Foods, a chain of stores based in Shenzhen which specializes in the fresh meat and vegetable market.
In order to ensure the quality of their products, Meijiada carries out standardized management of the whole process from raising to sales, and requires that all fresh meat products operated by all Meijiada stores be sold on the same day. Any unsold fresh meat products will be systematically collected and processed, and will not be sold the next day.
As an uprising brand renowned for its high-end products, Meijiada has chosen to adopt blockchain technology. Using VeChain ToolChain™, Meijiada is now able to upload key supply chain data of their products such as origin, processing flow, logistics information, date of packaging, as well as marketing information and more to the VeChainThor blockchain. This information would then be presented in a specialized landing page through a QR code printed on the packaging of the product. When Yuhongtai is planning to expand the sales through large domestic e-commerce platforms, the blockchain-recorded information helps them to build a better reputation.
Shenzhen Yuhongtai Foods Co. Ltd and Meijiada have revealed that the food traceability technology will be initially used for its Yuncha Minzhu brand of premium pork products. Through a scan of the QR code on the packaged product, customers will be able to learn more about the product’s information and most importantly, can be assured of the product’s safety before consumption. More product lines can be expected in the near future when the current implementation is gaining success.