The company should have a solid team of seasoned founders and teams leading the project with proven knowledge of blockchain and its underlying assets.
An unrivaled whitepaper is a must. This document must have vivid details right from technicalities to the practices of overcoming roadblocks in the prescribed field. Your whitepaper should speak for itself.
A dedicated website of the project will bring in investors like bees drawn to flowers. This increases potential investors’ trust that you are serious about making your project a reality.
Creating a blockchain community that increases the feasibility of the project is also important. Getting the world to know about your ICO is paramount importance so that it can reach the masses. Use the community to achieve the right goal with PR and blogs and other content marketing tools.Conclusion
There is a mixed reaction about the certainty and the legality of the tokens and the ICO. There is still a long way to go with ICO crowdfunding because it needs transparency and more feasibility from the project developing side so that investors can have the sense of trust in the said project. In the next blog post, we will see how ICO marketing campaign will help in bringing investors to the cryptocurrency project.