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Basic Attention Token (BAT) - A Brave New World For Advertising? — Steemit

A Brave New World For Advertising?

The Basic Attention Token, a new digital token could change the way users, publishers and advertisers interact with adverts, a well needed change since AdBlock Plus has been downloaded over 500 million times, and Adblocking will cost publishers a $27B by 2020.

What is the Basic Attention Token?

It is a utility token which can be used by publishers, advertisers and users on the Brave browser.

Use cases include: • Users receiving BAT's for viewing an advert • Spending BAT's on premium products • Donating BAT's to publishers etc.

Brave Browser Brave is a web browser with a built in ad blocking system, its creators claim that Brave to run up to 7x times faster than regular browsers due to the removal of adverts which can slow down web page loading speed. Users will be able to opt-in to run ads on the browser and receive BAT’s in return for their attention. Why I think this could work Rewarding people for viewing adverts could prove successful on the Brave browser, it has already been used in mobile gaming apps and I believe that as long as there is a good use for the BAT tokens then users will happily spend time watching ads to earn some BATs. Take Bitcoin Billionaire for example You can watch ads to double coin rewards or earn coins Or you can enable less intrusive banner ads for coin rewards

You can then spend the coins on investments that increase bitcoin generation and upgrades that include house decorations and stronger bitcoin miners.

Personally I always took the opportunity to watch and enable as many ads as possible since I was being rewarded with virtual coins which served a purpose inside the game.

Is BAT a good investment?

Before I answer that question firstly, BAT’s are not intended to be a cryptocurrency or store of value. However if the Brave team can create some interesting uses for the BAT (movie streaming, s...

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