The crypto industry has exploded in recent months — but none of this is without challenges.
Exchanges are now operating in a saturated market where security remains a concern, and the prospect of tougher regulations is high.
Here, we talk to Changelly PRO CEO Eric Benz and Jelurida founder Lior Yaffe about their recent partnership — and why they encourage other crypto projects to explore integration.1. How has Changelly PRO transformed itself from a token swap platform into a full-featured trading platform?
Eric: I wouldn’t call it a transformation — we’ve simply realized that to be able to offer the best user experience we need to provide our clients with an easy-to-use yet powerful trading platform.
We are aiming to create an ecosystem that would ease users into the crypto world step by step — starting from buying cryptocurrency with fiat, storing it and swapping it to other coins, and moving on to more advanced activities such as trading. That’s where our new full-featured exchange comes in. It has all the powerful tools crypto traders might need, but its user-friendly interface is perfect for beginners.2. What are the steps you've taken to deliver a simple user experience?
Eric: Delivering a simple user experience has been our goal since day one, so naturally it’s something we’ve focused on.
To start with, users can opt to not go through KYC if they don’t want to — they won’t be able to access all features, but the main ones will still be available. Next, we made sure our trading terminal is as intuitive as possible, and added little tips that explain how everything works.
Finally, our fee structure is easy to understand. There are, of course, other steps we’ve taken, but I think these three are the key ones. We’re also working on creating our own crypto trading academy.3. What do you think are the biggest challenges facing trading platforms right now?
Eric: There are several challenges tra...