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The art of UI/UX at OmiseGO

Sitting down with OmiseGO UI/UX designer Tayanee Sriyotha

“A blockchain or decentralized application can exist on its own, but without proper UX design, user research, and trust, the product cannot succeed in the market.” — Noei, UI/UX Designer at OmiseGO

Today, we sit down with Tayanee Sriyotha, also known as Noei, UI/UX designer at OmiseGO to learn more about how she uses design thinking principles and models to create a meaningful experience for OmiseGO users.

Noei first learned about OmiseGO and the world of blockchain from a friend who works for a fin-tech company. As a designer, she quickly saw potential challenges those who are not used to the technology could face.

It’s why she joined OmiseGO, knowing it was the perfect place to experiment with design solutions she hopes to see people adopt. As Noei learned the ropes she became captivated by OmiseGO’s openness, its willingness for trial and error, and an open mind.

Striking a Balance Between Logic and Aesthetic

During the design process, Noei splits her workflow into two main parts: logic, which takes up 70%, and aesthetics, which makes up the other 30%.

Her creative process typically starts with sketching the thumbnail. This is the ideation phase, so she doodles, tinkers, and adjusts until she believes she’s ‘got one’ that can be developed into a hi-res design.

After touching base with her team for feedback, she’ll revise, polish, and touch up the design — fine-tuning things like size, gaps, and color shades. During this process, Noei’s favorite part is analyzing research data and turning it into a design strategy.

Noei typically uses the Human-Centered Design principle (HDC) as her go-to framework. But also refers to other methods such as mental model mapping or user-journey mapping to design for different subjects and scenarios.

Since design and user experience can be quite subjective, Noei’s definition of “design success” is when users can a...

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