The Block.One company, known for developing the EOS blockchain protocol, acquired a domain for its new social network Voice for $30 million. It is evidenced by documents published on the website of the US Securities and Exchange Commission (SEC).
Documents were provided by MicroStrategy, an analytical and mobile software provider. It follows from them that the “voice.com” domain, registered in the GoDaddy domain name registry, was transferred to the EOS developer on May 30, 2019. After 2 days, Block.One officially announced preparations for the launch of a social network.
MicroStrategy representatives commented on this deal:“The word “voice” is understood everywhere. In addition, it is widely distributed as a search query that returns billions of results on the Internet. An ultra-premium domain name such as Voice.com can help a company gain instant brand awareness, spur business and dramatically accelerate growth.”
The commercial model of MicroStrategy is based, among other things, on the accumulation and sale of such expensive domain names.
According to Block.One, the identification of users and the use of the EOS blockchain in the social network will help to avoid the mass influx of bots, which often affect other members of this niche. Earlier, CEO of Block.One Brendan Blumer reported that his company spent about $150 million to develop Voice.
Author: Marko Vidrih