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Data shows mainstream interest in Bitcoin is surging

Cryptocurrencies have grown from a niche market to a huge industry with a $230 billion market cap in less than a decade, but are yet to become a financial norm in a large part of the world.

However, there has been a steady increase in the amount of recognition the industry gets, from organic Google listings to traditional news outlets reporting on bitcoin. We explore all the ways crypto has entered the mainstream and what does this mean for the industry.

The ultimate goal for crypto—mainstream adoption

Ever since the first Bitcoin block was mined in January 2009, the goal of the crypto industry was to challenge traditional finance. And while the number of enthusiasts that gathered around Bitcoin increased year after year, it still may take decades before it would reach the number of people needed to make it become “mainstream.”

Related: Congressman calls for a bill to outlaw cryptocurrency in the US

Increased pressure from financial regulators also didn’t help—while some countries such as China, Taiwan, Pakistan, and Iran have outright banned crypto trading, others have imposed banking bans and made it impossible for crypto companies to effectively operate.

Even in the United States, where owning and trading cryptocurrencies is currently legal, there is a small, but not insignificant movement calling for a ban on crypto trading.

However, cryptocurrencies have managed to defy all odds and reach heights few could have imagined just a few years ago.

New evidence proving that mainstream adoption is just around the corner is popping up everywhere—from Google listings and major news coverage to more inconspicuous places like the Apple App Store.

Google says Bitcoin is worth a look Getting a direct recommendation on Google Search would be a cause for celebration for any business, but it’s especially so in the case of Bitcoin. When googling “USD,” Bitcoin appears in the recommended searches.

A quick check using a differe...

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