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Crowd Genie: reaching the $5M SoftCap – Medium ✅

Crowd Genie: reaching the $5M SoftCap

In December 2017 Akshay Mehra, the CEO and Co-Founder of Crowd Genie, reached one of our managers to promote the project.

It’s a long process to start a project, prepare for Pre-ICO & ICO and make sure it all goes well. The Genie team and were doing their best and still they understood that it wasn’t enough: theyneeded to hire professionals in order to raise the needed amount of money during the token saleand develop the project.

The Pre-ICO started in November 2017.

Of course, they launched a huge marketing campaign, that included social media, bloggs, youtube vloggers, articles etc. But the most important traffic channel at the time was the forum.

The Crowd Genie managers created an Announcement thread there and waited for traffic to flow to the website.

There was nothing.

The thread was lost among hundreds and thousands of other threads like that. Maybe there were about 10–30 thread views per day. It was too little to make a difference.

In the end of December the token sale progress was far from perfect — it was the time for a new approach.

Then they received an offer from the ForumBooster team, telling we could boost the traffic in no time. The service price was higher than the alternative offers. But Akshay decided to try it after all and purchased a 1-day pack.

It showed awesome results: their thread was on page 1 of the section list [Bitcoin Forum > Alternate cryptocurrencies > Announcements (Altcoins)]

The number of views grew up to 875 that day! So Crowd Genie purchased a 7-days pack.

And that week the results were impressive as well. So they purchased a 30-days pack to cover the ICO period as well. And then they purchased 30 days more to promote the project on BTT forum until the ICO end on March 1, 2018.

During that time the thread was constantly lifte...

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