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The Weekly BAT + Podcast Ep. 49 (Jul 6, 2020) — New data shows publisher revenue impact of cutting 3rd party trackers (blog), Brendan Eich presenting at Binance “Off the Charts!” free virtual conference, Jon Sampson on the JavaScript Jabber Podcast!

Blog: New data shows publisher revenue impact of cutting 3rd party trackers

In January, the Dutch national broadcaster, NPO, switched off 3rd party tracking ad targeting. NPO has an online video audience of 7.1 million per month, and display reach of 5.8 million per month.[1]

Revenue impact

I have examined Ster’s revenue figures, and have their permission to share the results of their change.

In January 2020, when NPO switched from tracking-based targeting to contextual targeting, revenue increased 61% more than January 2019. In February, revenue increased 76% over the previous year. In the following month the Netherlands experienced an economic shock from the Covid-19 pandemic, and Dutch economists predicted a recession.[6] Even so, despite revenue increased 18% in March over the previous year, 8% in April, and 19% in May.

Read the full post here:

Brendan Eich (Brave CEO) presenting at Binance “Off the Charts!” FREE virtual conference (July 14, 2020)

Event Date & Time: Tuesday, July 14, 2020 @ 9:00 AM to 7:00 PM (UTC)

On July 14, 2020, join Binance as we kick off our third anniversary with one of the biggest blockchain events of the year.

Get the latest news and updates on all things blockchain and crypto, and take an exclusive look at what’s coming next at our “Off the Charts!” Virtual Conference, a blockbuster 10-hour live event with multi-regional programming that brings together 80+ influential speakers, including leading blockchain and crypto innovators, business and technology leaders, influential academics, and key policymakers.

Expect to hear the latest insights on the blockchain ecosystem from some of the industry’s most prominent leaders and visionaries. Join our can’t-miss event with powerful talks, breakthrough panels, opportunities to win prizes, and much more.

Official Eventbrite event (Register for free here):

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