BIRKIRKARA, Malta--(BUSINESS WIRE)--The Poseidon Foundation (“Poseidon”) is proud to announce its partnership with Redstone – the investment and strategy firm behind the Athens Alive regeneration project. Redstone and Athens Alive will integrate Poseidon's reduce platform into all phases of their €1.7 billion regeneration project, which will restore and expand the 2004 Calatrava-designed Olympic Athletic Center of Athens (O.A.K.A.).
reduce leverages blockchain and AI technologies to empower consumers to effortlessly rebalance their carbon footprints in real time, at point of sale, by making micro-donations to forest conservation. reduce can also integrate into government and corporate structures, and its use in Athens Alive signals the world’s first city quarter development to transparently address the climate impact of its entire lifecycle.
As an urban revitalization effort, Athens Alive will bring a new sports, entertainment and leisure hub to the 250-acre site in the city's Northern Business District. Previously the home of the Athens 2004 Olympic Games, the project will put sustainability at the heart of the renewal, providing green offices, hotels, sports and leisure facilities as well as an incubator hub to support the growing Greek start-up scene.
In addition to rebalancing the climate impact of the site's construction, reduce will also be available to the site's future tenants. This will give every retailer, hotel, and business the chance to address their climate impact, while also providing the site's estimated 7 million annual visitors the opportunity to engage in climate action through their purchases. The ultimate goal of the partnership is for Athens Alive to be a model of sustainability, showcasing how urban ...