Over the past few months, Zilliqa has been focused on enhancing its usability to drive adoption and provide solutions to enterprises with diverse needs. This week’s community update — which gives you a glimpse into the recent developments — demonstrates our priorities very clearly.
A few months ago, Zilliqa announced that it will be partnering with global WPP advertising giant Mindshare’s to study the benefits of blockchain-based applications in the advertising industry through a programmatic ad campaign dubbed ‘Project Proton.’ Just to recap, the collaborators besides Zilliqa and Mindshare include:MediaMath — A leading digital media buying platform and services company serving over 250B ad impressions a day Rubicon Project — An advertising exchange and an independent, publicly traded company on the NYSE) Integral Ad Science (IAS): A global software company that builds verification, optimization, and analytics solutions, acting as leaders in viewability, brand safety and ad fraud Underscore CLT: A cryptographic ledger developer solution which provides business solutions
Zilliqa provided Mindshare with a secure and efficient smart contract layer to enable secure-by-design smart contract programming and verification. Basically, by using inputs from all partners, Project Proton automates settlements based on viewability-verification methods, thereby enabling a business model in which advertisers are only required to pay for the ad impressions that have been deemed viewable, brand-safe and free from fraud.
The test run for Project Proton, which was organized for Mindshare client PepsiCo Southeast Asia, revealed a 28 % increase in supply chain efficiency. Part of the pilot was to test Zilliqa smart contracts’ potential to automate the programmatic supply chain. These smart contracts utilise a Native Alliance Token (NAT) to re...