According to research, the Chinese pet food market was valued at USD 1,082 million in 2020, and it is projected to reach USD 1,475 million in 2026. Dog food is the largest segment, occupying a share of 53.3% of the market in 2020 on account of the increased population of dogs among pet owners.
As the specialty pet food market continues to grow, Chinese consumers’ desires are becoming increasingly specific. No longer are “organic” and “natural” the only buzzwords dog owners want to see; instead, the segments of the fresh premium food have entered the market, while the need for brand trust increases accordingly. Enter the need for blockchain.
To improve data transparency during the entire fresh dog food supply chain, Wang Wang At Home, a local brand originated in Shanghai, uses VeChain’s Food Traceability SaaS Service to benefit both from its efficiency and effectiveness.
By using VeChain’s Food Traceability SaaS service, the brand has rapidly created their own traceability platform and presents to their customers with the best practices in place to keep their cold chains intact from door to door while meeting increased demand and overcoming the challenges they see as barriers to their success.Proof of Quality: Build Reputation by Blockchain
Fresh meat is a highly nutritious and palatable protein source for dogs. Staying on top of the fresh food trend while meeting customer expectations are at the forefront in the minds of dog food manufacturers. The key to success is to win customers with trust.
As a premium local brand, Wang Wang At Home maintains a tight operating procedure to ensure product remains at the appropriate temperature during delivery and unloading. Through VeChain’s blockchain technology, it is able to provide proof of pet food ingredient claims and quality by essentially tell...