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Review: VeChain Community Video Contest 2020 - Finalists and Winners

Earlier this week the VeChain Foundation announced the winners of its second VeChain Community Video Contest.

Celebrating the second anniversary of the launch of the VeChainThor mainnet, the contest attracted a high standard of entries with its total prize fund of 3 million VET ($54,000).

Cointelegraph decided to cast a critical eye over the ten finalists and eventual winners.

A community of professional filmmakers?

The first thing that immediately strikes you is the overall quality level.

I mean, sure, these are the top ten hand-picked finalists, and perhaps the judges had to sift through a whole bunch of dross in order to get here. But going on these ten films it would seem that almost everyone in the VeChain community works for a professional film and motion graphics company.

The breadth of ideas on show is also impressive. From super-slick animations to artful drone shots, time-shifted conference footage, interviews, and even a VeChain-themed take on the Jeopardy game show.

The latter is one of the very few finalists which actually looks like it was created outside of a professional studio. It is a cool concept, although ultimately the implementation ended up just giving a bunch of fairly random facts about VeChain.

Spreading the word of the lord

The point of the competition was, of course, to spread the word about VeChain, and this was also tackled in a variety of ways.

We had informative, if perhaps a little dry, explanations of the major concepts, and conversational tones introducing this discovery as though to a friend. Some films focused on supply chain efficiencies, some on eliminating the risks of counterfeiting.

We had the benefits of VeChain from a business owners perspective, along with that of the consumer. One film went heavy on the hyperbole and described VeChain as creating the world’s first “truth machine.”

But though the message delivered differed across the entries, ag...

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