Amazon CEO Jeff Bezos admitted that fake products continue to bedevil the e-commerce site at Wednesday's congressional hearing with tech giants.
Responding to questions from Rep. Henry Johnson, a Georgia Democrat, Bezos said it is “an incredibly important issue,” and that “counterfeits are a scourge.”
Bezos went on to say that it “does not help us earn trust with customers” and is “bad for honest third-party sellers,” referring to independent sellers, where counterfeiting is the most rampant.
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The CEO went on to say that Amazon has a team of more than 1,000 people who fight counterfeiting and that the company has invested hundreds of millions of dollars into systems to combat the problem.
Amazon CEO Jeff Bezos testifies via video conference during the House Judiciary Subcommittee on Antitrust, Commercial and Administrative Law hearing on Online Platforms and Market Power in the Rayburn House office Building, July 29, 2020 on Capitol Hill in Washington, DC. (Photo by Graeme Jennings-Pool/Getty Images)
“We have something called Project Zero, which helps brands serialize individual products, which really helps with counterfeiting,” Bezos said.
But Johnson challenged Amazon on not taking responsibility for third-party counterfeits.
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“Why isn’t Amazon responsible for keeping all of its counterfeit products off of its platform?” Johnson asked.
“We certainly work to do so,” Bezos responded.
Johnson wasn’t satisfied with that answer and brought up examples of counterfeiting that were hurting honest third-party resellers. Johnson claimed that Amazon uses “knockoffs as leverage to pressure sellers to do what Amazon wants.”
Bezos said that is “unacceptable” and “if those are the facts,” then Amazon would ...