From what I understand, a fixed amount of UBT is needed for services on the Unibright framework. Given that the client needs to purchase 30 days worth of UBT before getting the $.12 price for the remainder of the contract (which I've read somewhere was 2 years), that means that as the price of UBT goes up, the initiation price for the company goes up as well. If UBT were to go to $2, that would mean that any new clients looking to buy Unibright's services would need to pay the same amount of money they would have paid over the 2 year long contract as the initial introductory fee! Imagine if the cost of Office 365 increased proportionally with Microsoft's stock. Seems like at a certain point clients would deem the services too expensive?