Ontology is a next-generation public blockchain project and a trusted cooperation platform, that has formally unveiled that they have formed a strategic partnership with an open ecosystem network ‘Adrealm’ with the aim of digital advertising.
The MOU was signed on 30th July 2018, this agreement states that Ontology will provide its full technical support for a high performance of blockchain.
In collaboration, Adrealm will bring dApp to the Ontology MainNet. Moreover, both the companies have decided to share market as well as community relation resources.
The duo has expressed their views regarding the loopholes present in the global digital advertising industry and suggested that they immediately need a makeover.
This will most probably find out the way how industry participants have to work at every stage for the betterment of the digital advertising campaign and especially demarcates the way how the user traffic is regulated and monetized.
This will also help to detect any kind of malfunction present in the system so that it soon can be rectified. Apart from this, the companies have promised that they will stand by their words of providing utmost security and trust.
The partnership aims to reform all the deformities present by forming the productive relation in the digital marketing advertising in order to make it a more profitable one.
Adrealm, a blockchain powered adtech ecosystem is aiming to roll out many new features as management, attribution, transaction platform that uses smart algorithm to solve the trust issues, a $USD pegged token for exchange and an AI in order to deliver an upgrade level of ad-targeting.
Not only this, rather the company has also advocated a novel theoretical strategy with the aim to introduce a consensus on a blockchain (BIOC: Business Oriented Consensus), and it has formulated a different kind of blockchain consensus protocol (PVT: Proof of Valid Traffic)