Waves welcomes new CMO
Alexandra Pestretsova has extensive experience of marketing in the digital and gaming industries.
This week, the Waves team welcomes a new Chief Marketing Officer. Alexandra Pestretsova is a veteran of the digital and gaming industries, with 15 years of professional experience — including eight as a marketing director.
She has promoted her businesses across international markets, raising audiences to 200 million from a standing start and moving from zero to $120 million in revenues. Alexandra has a wealth of experience in marketing, from media buying and product analytics to brand management, communications and community management.
Her most recent position was Director of Marketing for My.com, a subsidiary of the Mail.ru Group, and she was previously Vice President of Marketing at Game Insight.
‘I am so excited about my new job,’ says Alexandra. ‘It’s so inspiring to do things that have never been done before — by anyone in the whole world. To make something huge, stable and reliable out of something very young, something remarkably powerful and extremely innovative, created by one of the strongest IT visionaries in the world, is a real privilege. The Waves platform isn’t some curiosity or a toy for crypto specialists — it’s bringing blockchain technology to ordinary people and enabling them to do totally new things and that’s truly worthwhile.’
‘Alexandra is a fantastic addition to the Waves team,’ says CEO Sasha Ivanov. ‘As someone with extensive experience in the gaming industry, she understands what it takes to appeal to popular audiences and I know that under her guidance this is going to be a remarkable new era for the Waves platform.’