IOTA
$0.24274 1.20%
MIOTA · 13w

Simply track the provenance and authenticity of your shirt

ALYX, EVRYTHNG, Avery Dennison and IOTA are coming together to deliver the collaboration needed to drive supply chain transparency forward.

We are in the midst of a sustainability revolution where many companies from designers, producers to transporters are changing their operations to deliver better and more sustainable products. But for the consumer it is still impossible to learn about the provenance of your specific garment and most information is based on a mix of marketing and corporate sustainability reports — as opposed to transparent information. Thus, it is with excitement that the IOTA Foundation is delivering our piece to the puzzle in this multi-stakeholder effort to give consumers full transparency.

By scanning a label with their smartphone, consumers can view the garment’s “journey” and track it back from creation to the rack and point of sale. They can also confirm the authenticity of the product, along with its sustainability credentials. Brands will have full visibility of their product’s journey throughout the supply chain, giving them access to data and statistics, via IOTA’s distributed ledger, across different sales channels and consumer preferences in real time.

Distributed Ledger Technology is a team sport

IOTA delivers one of the key features needed for secure and trustworthy end-to-end provenance solution: data integrity to ensure that information at no time can be compromised.

Other actors are providing equally important features as the supply chain for producing a T-shirt consists of many players.

1017 ALYX 9SM is a cutting edge fashion label dedicated to designing and producing with high quality materials.

Avery Dennison is a global leader in providing end-to-end solutions in the apparel and footwear industry as they provide graphic tickets, tags and labels, embellishments, packaging solutions and woven components etc.

EVRYTHNG is the market leading internet of things SaaS platf...

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