Online communities, those that share a common interest on the internet, can range from social networks, grassroots organizations and customer communities. We, as a society, are naturally communal, so it makes sense to engage in ideas and interests with others online. Whether we build relationships with people directly or indirectly, communities are built. However, how we do so differs.
In 2006, web expert Jakob Nielsen proposed a 90-9-1 rule based on participation inequality in social media and online communities. According to Nielsen, in most online communities, 90% of users are lurkers, i.e., those who observe, but don’t contribute, nine percent of users contribute a little and only one percent account for the most contributions.
But as the influence of online communities continues, their nature is beginning to change. The previous era was dominated by a user, customer and creator relationship. Now, though, we’re starting to see online communities taking ownership of what they want to share.
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With COVID-19 forcing many of us to work from home and socially distance ourselves from loved ones, digital connectivity has played an important role in how we stay connected. For many, this has resulted in a greater reliance on online communities. According to research by Facebook, in conjunction with The Governance Lab at New York University, 77% of respondents indicated that the most important group they’re part of operates online.
Today, we live in a world where content is readily created and shared. This creator economy, which builds on human creativity, intellectual property and technology, is a concept that continues to grow. And after a year of lockdowns, now more than ever is a time to appreciate the creator economy. As governments seek to rebuild their economies in the wake of the ongoing global COVID-19 pandemic, creative economies...