Non-fungible tokens have been a huge hit, especially on NFT Marketplaces like OpenSea which now trades over $2 billion per month in NFT volume. But the huge popularity of NFTs was quickly hit by massive thefts on these marketplaces, and Adobe Photoshop hopes to counter the misnomer through a new feature it will launch next week.
Chief Product Officer at Adobe, Scott Belsky told Decorder media yesterday that content credentials and authentication feature emanates from the Content Authenticity Initiative launched a few years ago and originally intended to help people know who were the actual editors of a piece of work or digital media.
“And so we’re going to use that same technology, but we are basically embedding it into our products when you’re minting the NFTs. And then we are putting it onto the blockchain in an open-source way, that is, by no means DRM or anything like that.”
“So in other words, you will be able to see an NFT and not only see who minted it but also see some attribution for who created it. And I think that solves that problem.”
NFT marketplaces will also be able to integrate the tool with their platforms to allow people to authenticate the NFT ownership and know who created it originally since the original work will carry an identification cryptographic signature.Advertisement
That means, more like posts from a verified Twitter or social media account where people can trust the creator of a post and what was said in the post, the feature will help people to trust the work they buy based on the metadata or other data on the work and avoid buying the counterfeit because it will have no such details.
“If we can cryptographically signature the artists and the actual provenance of the object, like what layers, what pixels, where the sources came from and everything, that illuminates a massive gap in this new ...