Crypto.com Becomes the First Innovation & Technology Partner of Lega Serie A
*The multi-year partnership will feature Crypto.com in all match broadcasts, includes new awards, and promises the release of unique NFT collectibles*
Hong Kong, 19 August, 2021 -- Lega Serie A and [Crypto.com](http://crypto.com/), the world’s fastest growing crypto platform, today announced that Crypto.com will become the first Innovation & Technology Partner of Italian Football. Building upon Crypto.com’s values of transparency and reliability, the multi-year partnership integrates Crypto.com in each broadcast moment where technology enhances the match, as the presenting partner of Virtual Assistant Referee (VAR) and Goal Line Technology. Lega Serie A’s VAR Center in Lissone will also be co-branded as the Crypto.com VAR Center. In addition, Crypto.com will present the Lega Serie A Goal of the Month.
This partnership builds on Crypto.com’s sponsorship of Lega Serie A’s Coppa Italia in May of this year, where Lega Serie A became the first sports league in the world to sign a partnership with a crypto platform. Building on the success of the NFT collection Lega Serie A and [Crypto.com](http://crypto.com/) created for this year’s Coppa Italia, new NFT collections related to Serie A, Coppa Italia and Supercoppa Italiana will be developed as a result of the new partnership.
Lega Serie A is no stranger to innovation, having been the first sports league in the world to introduce VAR technology in 2017. The 2020/2021 season saw a total of 2,372 incidents where VAR technology was required. VAR interventions are included in Lega Serie A’s global broadcast reaching more than 775M million TV households in more than 150 countries.
[Crypto.com ](https://crypto.com/)has built a leading reputation within the cryptocurrency industry with over 10 million users worldwide and is a top-ten finance app in both the App Store and Google Play. In addition to bui...