Micro strategy’s business strategy

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I am amazed that not a lot of people seem to be talking about Saylors “all in” on bitcoin. The amount of conviction a CEO must have to basically say “go bitcoin or go down” is staggering and pretty much unheard of. Are there similar business decisions of publicly traded companies comparable to this scale in business history or am I overreacting? To me it just feels like a MASSIVE display of confidence in a future technology that the majority of the developed world is highly critical about.