Bitcoin Represented By a "Gold Coin" makes no sense at all!

Can anyone tell me why the image of a bitcoin is a "gold coin" with a B on it? Isn't half the purpose of bitcoin that Gold is an inferior store of value and that is ancient money. And it basically sucks compared to bitcoin? Yet every time I see bitcoin it's a Gold coin! The last thing we need is Peter Schiff saying "Your bitcoin is represented by a Gold coin!! Just buy the gold coin instead of the imaginary gold coin" I am a hard-core bitcoiner and been stacking for years but for the life of me can see why bitcoins image isn't a microchip with a B on it or anything but a gold coin as its image. That's like the logo for my chopstick company being a fork ?!?!?