Binance, the outlier in the world of cryptocurrencies. In just 9 months after launch, Binance became the most influential exchange in the cryptocurrency space. Binance is currently the worldâs largest exchange by trading volume.
Much of the success of Binance lies behind the team. Particularly, Binanceâs Co-founder, and CMO Yi He. Yi He entered the cryptocurrency space in 2014, by leading OkCoin’s branding and marketing strategy. After OkCoin, she served as Vice President at Yixia Technology, the leading mobile video tech company and was instrumental in the firm’s $3 billion valuations. People who know Yi He personally, fondly say, âYi He has an eye for the next big thingâ.
We at Blockmanity had a chance to interview Yi He on the sidelines of Blockshow Singapore 2019. We hope you enjoy the interview.
Blockmanity: Hi Yi He. Itâs a pleasure to have you with us, and thank you for taking out time from your busy schedule for this interview. It means a lot to us. Everyone knows about CZ, but not much is known about you. So let us first begin with, how you got into this space?
Yi He: I worked in the media industry and was a former TV show host. After leaving the media industry, I joined a startup, which showed me the real speed of the internet. When you work at media, you canât see this shift in front of you. Media is the major source of information, but most people donât care much about what they hear.
I came to know about Bitcoin in 2013 while working at the startup. It was the first time it touched $1000. When I first came to know about Bitcoin, I got this feeling that this is the next big thing. Like the internet (which fascinated me), I found Bitcoin truly global. And I thought this is the future. If the internet is about information exchange, Bitcoin is about value exchange. And this fascinated me.
At that time Bitcoin trading was (a) very small (market) and a lot of my friends thought I had gone cr...