Basic Attention Token
$0.2565 -0.69%
BAT · 4w

Investing in Basic Attention Token: Betting Against Facebook and Google

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Investing in the Basic Attention Token (BAT) is putting your money into a new, better way to advertise online that takes direct aim at Facebook and Google’s business models.

How to Look at Investing in the Brave Browser 

The strongest arguments against investing in BAT are that it’s a utility token for the Brave browser with no organic demand. 

The first argument essentially says investing is a bad idea because you, as a holder, are not entitled to profits from the company that produced the token⁠. You’re just putting your money into glorified gift cards or loyalty points. The other argument says the use of the token is not high enough to justify large price increases over the last two years.

Both arguments assume investing in BAT is like investing in a stock like Google or a commodity like oil. That’s not how you should think about it. If you are going to invest then ask yourself whether the Brave browser⁠ will get the attention of major digital advertisers and publishers and when that happens whether that makes the token more valuable.

If it does? Then buying the token is not like buying stocks or commodities. It’s buying the currency of a successful digital economy that’s getting stronger and stronger.

What’s the Point of the Brave Browser? 

Going back to basics—why does the Brave browser exist?

In exchange for access to the web, people allow their data to get harvested by Google and Facebook. That data produces profits that don’t get shared with its owners and misinformation through misleading advertising and clickbait. 

The Brave browser offers a way out of this trap. The browser lets you control what⁠—if any⁠—ads you see. 

If you do choose to view ads, your data will produce BAT tokens paid to you through the Brave browser. You can then use these tokens to support web sites you like or convert them into your preferred money (Bitcoin, dollars, etc). 

This is a direct chall...

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