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Brave browser gaining impressive traction on Android, on par with Chrome

Among mobile web browsers downloads, Brave has pushed its way into third, narrowly behind Google Chrome by Play Store rankings. Through a combination of innovative features including a native cryptocurrency, built-in privacy, and a streamlined experience, the app has been able to make headway in a well-entrenched industry.

Brave Browser Shows Impressive Traction

Data from AppBrain suggests that Brave browser is gaining considerable traction among Android users. On the Google Play Store, Brave browser muscled its way into second place for two weeks before getting overtaken by Chrome in May.

Top Free apps by ranking in the ‘Communication’ category on AppBrain

Although the ranking algorithms for both the Google Play Store and the Apple App Store are proprietary, however, app developers seem to agree that user ratings, number of installations, and monthly active user counts are the most important factors.

Brave’s position in the ‘Communication’ section of the Play Store How Brave Stacks Up Against Incumbents

Search volume around the app has also increased dramatically. Publicity from features such as the launch of Brave Rewards—allowing users to opt-in to view ads for Basic Attention Token—pushed the visibility of the browser ahead of both Firefox and Opera.

Meanwhile, Chrome still retains a large lead in search volume, largely because of its dominant position among desktop devices. Chrome currently has a 70 percent market share by active users.

Source: Google Trends

On mobile, the data shows a slightly different story. Safari is the dominant browser thanks to its default status on the iPhone. However, that lead has been eroding to Google Chrome, likely due to slumping iPhone sales globally.

Alternative mobile browsers such as Firefox are barely visible on the charts. Brave browser is part of the minuscule “Other” category, not seen on the chart and dwarfed by the two leading browsers for mobile.

Source: StatCounter Carv...
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