Basic Attention Token
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BAT · 11w

BAT ad exchange questions

Was hoping someone from the project could answer some questions on BAT. What most people seem to overlook, in my estimation, is that this is primarily a new ad exchange project. And Brave is just the first (and highly important catalyst) supply side partner. So my questions are: 1. Given the new ad formats (such as the user ads), is the team expecting to be able to plug into other existing demand sources? And thus turn-on-the-tap supply of ad demand? I'm assuming they wont be hiring a full ad sales team.. 2. How would this work with other supply side partners? Would BAT take a mediation fee, and would would this be auction based? 3. And, how do advertisers end up transacting in BAT? Does their USD get converted on a floating exchange at point of purchase? I'm quite excited about the potential of this project, but interested to extrapolate a bit further down the road and haven't seen anything on this aspect of it. Thanks in advance to anyone who can discuss!
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