The London blockchain ticketing infrastructure company that raised 40 million Pounds in a token sale last year has hired a technology industry veteran to run their marketing as the company gears up for the release of their technology.
LONDON, February 27 — Aventus, a London-based organisation that is building a new blockchain infrastructure to service the ticketing industry, has announced that Andrew Ford will be joining as their Chief Marketing Officer. Ford, with a 20-year career in the B2B and B2C technology industry, has held a number of startup board advisory roles and was previously the CMO at Red Box software, VP of Marketing and Communications at Pitney Bowes, Head of Marketing for Norton by Symantec, Head of Enterprise Marketing for Dell and held a number of digital and ecommerce roles at BT and HP.
Throughout his career Ford has transformed, launched and grown technology brands and businesses. He has been successful through partnering with business leaders and teams, in order to drive critical digital, data, culture and operations change for an outside-in focus on customer identification, engagement and growth. He designs digital strategies and technologies that include machine-learning, blockchain, data-analytics, location-intelligence, CRM, social-media and ecommerce.
“Since the Aventus token sale, we have been expanding our team and developing our protocol. We are now nearing the completion of our first version and are excited to bring it to the market and facilitate the bridge between the industry and the power of the blockchain,” said Alan Vey, cofounder of Aventus.
“Hiring a world class leader in technology marketing like Andrew represents a milestone for our initiative”, echoed Annika Monari, cofounder of Aventus. “Andrew is the perfect person to lead the effort of shaping and bringing our brand and blockchain protocol to market.”