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Algorand
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ALGO · 1w

VSCO Enters NFT Space with Curated 'Exhibitions' on Carbon-Neutral Algorand Blockchain

VSCO invites tastemakers to curate each digital exhibition, with NFTs for sale exclusively in Algos

OAKLAND, Calif., Nov. 16, 2021 /PRNewswire/ -- VSCO is an award-winning mobile app that provides premium photo and video editing tools with a mission to provide creators with the resources, inspiration, and community to fall in love with their own creativity. Today, VSCO enters the NFT space with a unique approach under the name of Exhibitions.

(PRNewsfoto/Algorand Inc.)

Unlike most NFT marketplaces, Exhibitions entrusts highly regarded curators to design and curate each digital exhibition. Curators are asked to hand-select the artists and their digital works to be showcased. It's a unique approach that brings the quality and curation of physical art galleries into the digital realm — less, but better.

Exhibitions is the first highly-curated NFT venue of its kind, and allows users to purchase minted art on the fully carbon-neutral Algorand blockchain. Other blockchain technologies present major environmental concerns and VSCO has chosen to partner exclusively with Algorand, only accepting Algos within Exhibitions.

"With so many NFTs out there, it's hard to know what to invest in. We want to help buyers know what quality art is by entrusting cultural movers and shakers to guide us in the right direction." said Greg Lutze, Co-Founder and CXO of VSCO.

Their team say Exhibitions marks an entirely new chapter for them, allowing influential curators and conceptual artists to come together and showcase a unique body of digital work, available to view and purchase for a limited amount of time. Art sold through Exhibitions funds the respective artists, with a small percentage of each sale going to the Curator of the Exhibition.

This new ecosystem made up of Collectors, Curators, and Creators is an experiment that VSCO hopes will allow artists to reclaim full control of their value chain. Tastemakers and cultural curators get the opp...

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