Binance Coin
$15.53 -0.63%
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What Is Binance & BNB Coin? A Helpful Guide to the Exchange Behemoth

What Is Binance Coin?

Binance is currently the world’s second largest cryptocurrency exchange, with around $6 billion in assets traded in an average seven day period. Binance’s rise to the top has been swift. Since its launch in July of 2017, Binance has grown at a rapid rate. Even in the current bear market users continue to sign up with the exchange. Binance was one of the first exchanges to reactivate user registrations at the peak of the 2017 bull market.

Binance is also the name of a cryptocoin (BNB) traded and used on the Binance exchange. Since the ICO, the value of BNB has risen with the growth of the exchange. BNB is now among the top 30 cryptocurrencies in the world by market cap.

 

What about Binance makes it so compelling? Why are so many people signing up to use this exchange? In this article, we’ll dive into those questions and more. The answers are surprisingly simple. The simplicity of Binance’s business model has been the key to its success so far, and it bodes well for future success. In this guide we’ll discover the following:

How Exchanges Work: Understanding Binance’s Advantage

First, it’s worth understanding the basic mechanics of a currency exchange before we go any further. Solving some technical problems with exchange software is among Binance’s key competitive advantages.

Matching

A typical exchange works as a market maker for buy and sell orders. It’s important to note that the exchange itself does not buy and sell your currency when you make an exchange. Instead, the exchange matches you with another user who is willing to buy your asset at the price your asking. This matching of buy/sell orders is the key function of an exchange. When an exchange matches buy/sell orders and completes a trade, it charges a transaction fee to both parties for the service of finding a match. That’s how exchanges make money.

This order matching creates a bottleneck for many cryptocurrency exchanges. If you ...

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